Crux

Never miss the important part.

Long reads bury what you came for. Paste the link and we'll highlight the important parts so you see everything that matters.

Highlights on what matters. Strikethroughs on filler. Margin notes that point you to the crux — like a friend read it first.

✨The key insight is that most people skim and miss the one line that matters. They think they've read it, but they've only reached the end. What you want is the point.

— the line that would've changed how you think

this is what you get.

You've been there

A long article. You skim — and miss the one line that would've changed how you think. Or you slog through every word, half-asleep. Reading gets you to the end. It doesn't get you the point.

— most of the time you never find it

What would help?

What if someone had read it first? Marked the lines that matter. Crossed out the filler. Scribbled notes in the margin. So you know exactly where to look — and what you can skip.

Like a brilliant editor friend who read it first

that's the idea.

Your articles will look like this

✨The key insight is that most people skim and miss the one line that matters. They think they've read it, but they've only reached the end. What you want is the point — not the whole wall of text.

— the line that would've changed how you think

this is what you get. highlights. notes. the good stuff.

✦
that's what you get

The full article — with the important parts highlighted, the fluff crossed out, notes in the margin. Not a summary. The real thing. You read it and you actually get it.

no more wondering if you missed something.

Sample reads

See what an annotated article looks like in full.

Matt Shumer · 20 min read

Something Big Is Happening

Think back to February 2020. If you were paying close attention, you might have noticed a few people talking about a virus spreading overseas. Then, over the course of about three weeks, the entire world changed.

Read sample

David Remnick · 39 min read

Listening to "The Joe Rogan Experience"

Long John Nebel and Art Bell are gone, but the tradition they embodied has a prominent inheritor. In an age of diminishing attention spans, Rogan's podcast runs around three hours and can feel like the old midnight sprawl reborn online.

Read sample